Home > future fashion, green > Without a Trace: an Imaginary Store for Runaway Brides

Without a Trace: an Imaginary Store for Runaway Brides


Many girls have probably dreamed of being a runaway bride for at least once in life. Just enjoy the process of shopping and then wearing beautiful dresses, jewelries and shoes without getting into the line labeled ‘desperate housewife’. Compiling the recent progress in the tech/fashion world, I think it’s time for me to consider opening such an convenience store that offers a complete service chain for runaway brides to-be.

The marketing logo would be select-enjoy-disappear. As a customer you should not only be able to order the exact design you want, but also the items should be ecological and inexpensive. (So that you can go through the whole process however many times you want without costing a fortune either to your wallet or environment! :-)) What’s more important, they should be able to disappear when your start to run away! Let’s take a look.


First, a dissolvable wedding gown. The prototype was developed by students at Sheffield Hallam University in the UK, who want to challenge the concept of ‘throwaway fashion’ (typically as in wedding dresses) by exploring alternative materials for clothing. The gown has polyvinyl alcohol, a biodegradable substance using in washing detergents, knitted into the fabric. This allows the dress to dissolve in water after wearing, not completely, but rather transform into five different fashion garments. Pack them into your honeymoon or runaway bag, gone with the gown!

Then of course, the Melonia shoes. These shoes are made from polyamid, constructed by 3D printer. (We’ve just cover the 3D printing prosperity in the recent article here.) The first five pairs were designed and produced by Naim Josefi and Souzan Youssouf, from Beckmans & Konstfack in Sweden respectively. The idea is that you come in the shop, have your foot scanned, then your shoes printed. After the usage, the shoes could be reprinted into a new pair. There you go: a closed recycling loop for the shoes, an open end for you!

Finally, nothing will be perfect without fine touches of accessories. Already two years ago we’ve seen Even Marc Jacobs 2008 spring fashion show where Lego accessories conquer the runway. These creative design of hair slides, necklaces and bracelets can’t make your look any cuter. Create your unique style by making your own composition, which is the fundamental function of Lego, and then what? Yes, you tear them apart after the wedding, then giving the pieces to kids. Again, leave without a trace.

If you are a runaway bride, would you stop by my store?

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  1. peter
    May 21, 2010 at 8:37 pm

    This is very fun and inspiring, regarding on the dissolvable dress. Thank you for sharing.

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